Decoding the Colors of the East: Unveiling the Palette of Huaxia and Ethnic Cultures
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What kind of brand is iLuvVivid?
Like the Ink of History
It paints majestic scrolls of rivers and mountains
Every hue, a reflection of Eastern wisdom and spirit
Bearing the aesthetics and profound meaning of the ancients
With “The Cipher of Beauty” as its key,
iLuvVivid becomes the interpreter of Oriental aesthetics,
unlocking doors where color and culture converge—
guiding us into an extraordinary pilgrimage toward beauty.
“Decoding the Colors of the East” captures the essence of this journey,
chronicling the cultural legacy of Oriental hues.
Every color featured in this book
is an exclusive shade from iLuvVivid Artisan Paints.
The A4 sample swatch serves as the final acceptance standard—
ensuring true “What You See Is What You Get” precision.
Let your home, adorned in these colors and textures,
radiate the timeless elegance of Chinese culture.
“iLuvVivid · Decoding the Colors of the East”
Reviving the chromatic language of Huaxia,
interpreting the Oriental system of beauty,
to illuminate modern quality living.
— Prof. Lou Shengsen
Fashion Institute, Donghua University
“We integrate comprehensive design details into every project experience. The fusion of rich Oriental colors and precise design creates flawless sensory perfection for clients.”
— Greyson Lum
Founder, BAKER-E Design Group
Former Chief Creative Designer, Disney Imagineering
“Decoding the Colors of the East”
From an enterprise perspective, this work revives classic fragments of China’s traditional color heritage. It interprets them through a self-developed digital color system. The brand’s reverence for chromatic culture and dedication to color technology commands deep respect from color scholars.
— Assoc. Prof. Huang Binbin
China Academy of Art
“We aspire to uncover more Chinese/Oriental hues, using colors to carry forward the enduring stories of our Chinese cultural heritage. Through the history of Chinese/Eastern chromatics, we hope every Chinese person will develop deeper love for our ‘home’ and our ‘roots’ — Chinese colors, Chinese home.”
— Melvin Ng
Chairman, iLuvVivid
“When you truly understand these magnificent colors, you’ll discover each carries its own poetic essence and emotion. No matter where you’re from or what your story is, among this vast palette, there will always be one color that represents you.”
— Andrea
Color Engineering Director, iLuvVivid
01.
Volume I: Beginning with China’s Classical Culture
Through words and illustrations,
we uncover the chromatic allure of nature and ornamentation.
Sailing through the river of time,
we wander the fantastical realms of The Classic of Mountains and Seas,
savor the chromatic essence of each dynasty’s masterpieces,
stand breathless before Dunhuang Mogao’s millennium-old frescoes,
sipping the poetic aftertaste of Huaxia’s mythic legacy.
“Four hundred li southwest stands Mount Kunlun,
the Heavenly Emperor’s terrestrial capital
where divine Luwu reigns as guardian.”
— Classic of Mountains and Seas: Celestial Warriors · Luwu
Four hundred li southwest of Mount Huaijiang
lies the sacred Kunlun range —
legendary earthly capital of the Celestial Emperor,
governed by the divine guardian Luwu.
In The Classic of Mountains and Seas
the guardian beast Luwu of Mount Kunlun
takes the form of a mighty tiger,
its powerful frame radiating majesty.
An auspicious creature
symbolizing peace and good fortune,
it casts an aura of deeper mystery
over the sacred mountain,
embodying the ancients’ reverence
for both nature and the divine.
“Never mind the toil of pounding,
all for the distant frontier’s need.
With chamber-weary strength expended—
O may you hear this mallet’s plea!”
— *”Pounding Silk” from the Court Ladies Preparing Newly Woven Silk
In ancient China, ‘pounding silk’ (捣练/dǎo liàn) was a crucial step in textile production—a process poetically captured in Court Ladies Preparing Newly Woven Silk, the iconic Tang dynasty handscroll painted by Zhang Xuan, master of feminine grace.
Executed with mineral pigments on silk,
the vibrant, multi-layered colors
depict ancient women’s autumn labors.
As Du Fu lamented in Pounding Clothes,
the rhythmic beats transcend time—
a sonic tether to distant loved ones,
carrying yearning across the frontier.
Celestial music encircles the cave,
as figures and beasts come alive
amidst mountain forests—
Hunting Scene, Cave 249, Mogao Grottoes
The Hunting Scene fresco,
created between the late Northern Wei and early Western Wei dynasties,
stands among Mogao Grottoes’ seminal landscape paintings.
Celestial musicians grace the upper register,
while the Daoist deities—
Queen Mother of the West to the south
and King Father of the East to the north—
flank the composition.
The fresco is imbued with profound religious symbolism.
Through masterful application of
azure, verdant greens, and ochre pigments,
figures and creatures come alive.
Mountains emerge through
graduated washes of analogous hues,
while precise ink outlines interplay
with bold color fields—
creating striking dimensionality.
Inside Preview
More wonders await your discovery
02.
Volume I immersed us in the chromatic splendor of Huaxia. Volume II unveils the tapestry of 56 ethnic groups, weaving their interwoven stories across cultures.
Let us journey onward,
turning new pages to discover
the profound depths of Eastern civilization.
Though dialects fade and costumes change,
blessings and hope remain eternal—
Han Ethnicity • Fortune-Wrapping Cloth
The Han ethnic group traces its origins to the ancient Han Dynasty. This was an era that achieved monumental accomplishments in governance, military strategy, literature, and arts.
Since ancient times, red and yellow have been revered as imperial hues,
embodying both auspiciousness and divine favor.
This ‘Fortune-Wrapping Cloth’ epitomizes that legacy—
the very fabric our ancestors carried
when visiting loved ones during festivals,
swaddling blessings, hopes, affection,
and treasured memories within its folds.
Chasing the hues of sunlight,
dancing in joyous harmony—
Tibetan Ethnicity • Embroidered Apron
The crowning glory of Tibetan attire
is the women’s vibrantly patterned apron—
traditionally called pangden
and crafted from sturdy wool felt.
Its kaleidoscopic hues
mirror the prismatic clouds
of sunrise over the Himalayas.
Pangden aprons trace their origins to over a millennium ago. Tibetan ancestors took inspiration from rainbows to handweave these flowing artworks.
For centuries, they have graced the waists
of Tibetan women—
a living heritage in vibrant motion.
History woven in brocade,
nature revealed through hues—
Miao Ethnicity • On the Wedding Day
At Miao weddings, the bride’s crimson headdress
shimmers with happiness and festive blessings.
This scene captures her journey
to the groom’s village—
her younger sister clasping her right hand,
symbolizing steadfast companionship
on life’s new path.
The traditional attire of the Miao people preserves China’s folk techniques of weaving, embroidery, cross-stitch, and dyeing. Patterns symbolizing peace, health, and eternal harmony are similarly reflected in the clothing designs of Yao communities across different regions.
Inside Preview
More wonders await your discovery
The vibrant diversity of ethnic cultures reflects the rich, multifaceted cultural heritage of the Chinese nation.
Decoding the Colors of the East: More Chromatic Stories Await
To resonate with every explorer’s soul.
Step into this chromatic adventure –
have you discovered that magical connection with color?
In this kaleidoscopic world,
which hue whispers your uniqueness?
Why Choose iLuvVivid Artisan Paint?
We know you’re not just looking for paint—you want a partner to help elevate your space. iLuvVivid’s artistic coatings deliver stunning color with premium performance. They make it easy to achieve your vision in one step.
Website: www.iLuvVivid.com
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