850 Million Sq.M! iLuvVivid Sets New Record for Total Project Coverage in China
Artisan Paint · Imported Art Coatings Brand · Top 10 Art Coatings Brand · Premium Art Coatings · High Cost Performance
What is iLuvVivid?
iLuvVivid, a Premium Artisan Coating Brand Under Singapore’s DOVECHEM Group
Achieves Historic Milestone in China with 850 Million Square Meters of Completed Projects
Singapore-based iLuvVivid, the luxury artisan coating brand under DOVECHEM Group, has reached a significant milestone in the Chinese market. Its cumulative completed project area exceeds 850 million square meters, marking a new chapter in its business development.
Corporate Legacy:
Founded in 1960 by overseas Chinese entrepreneur Mr. Huang Yusun, DOVECHEM Group has grown into a diversified chemical and raw materials conglomerate with core businesses spanning:
- Real estate development
- Emulsion and artisan coating production
- Resin manufacturing
- Logistics and industrial engineering
- Steel drum manufacturing and packaging
Recognized as an industry leader in chemical solutions, the group now operates across Singapore, China, Malaysia, Indonesia, Japan, the United States, and Italy.
China Market Strategy:
Since entering the Chinese market, DOVECHEM Group has positioned China as a strategic emerging market in its global portfolio. In recent years, they have capitalized on Chinese consumers’ growing demand for quality living. Because of this, iLuvVivid has earned widespread market recognition through:
- Superior coating quality
- Innovative product design
- Precise localization strategies
The brand has successfully established itself as the color specialist in the artisan coating industry, securing a leading market position.
Top left: Hotel Indigo Guangzhou Haixinsha; Bottom left: Private villa
Top right: Exterior wall, real estate project; Bottom right: Private villa
In terms of channel development and service innovation, iLuvVivid has thoroughly considered Chinese consumers’ needs.
They have pioneered a Color Engineer service system that precisely captures personalized aesthetic preferences. Through in-depth collaboration with local designers and partners, the brand has achieved seamless integration of products and services. These efforts have established a comprehensive nationwide service network.
The upcoming flagship showroom in Hangzhou exemplifies the brand’s consistent high-end artistic positioning. Featuring immersive experiential settings, it allows customers to directly appreciate the products’ artistic value and practical appeal. Designed in a contemporary Chinese style, the showroom presents various thematic spaces.
The entrance showcases vibrant dragon-scale textured coatings in symbolic Chinese red hues. Meanwhile, the display windows feature hand-painted floral and bird motifs by artists. The overall ambiance combines bright, comfortable tones with high-saturation soft furnishings. This setup comprehensively demonstrates the products’ adaptability and artistic qualities.
iLuvVivid Hangzhou Showroom (Rendering)
Texture serves as the soul of artisan coatings.
It endows each finish with distinctive character and charm. The coatings instantly elevate living spaces with extraordinary artistic ambiance and premium tactility. iLuvVivid masterfully synthesizes China’s cultural essence with cutting-edge global technologies. As a result, they create revolutionary textures and hues inspired by:
- Dunhuang’s ancient mural artistry
- Ethnic minority craftsmanship
- Traditional festival symbolism
The brand’s acclaimed collections like:
“Year of the Serpent 2025” Limited Edition
“Kingdom of Fauna” Series
exemplify this cultural-technological fusion. These collections achieve unprecedented harmony between coating artistry and contemporary interior design.
iLuvVivid Year of the Snake Texture Collection
The 2025 “Year of the Snake” Limited Edition features not only distinctive serpent-inspired textures but also employs specially formulated coating compounds. Even without added black pigment, these innovative finishes maintain remarkable dark tonal depth in low-light spaces. Therefore, they demonstrate extraordinary artistic expression.
The “Animal Kingdom Series” combines masterful Italian craftsmanship with advanced texturing techniques. It delivers superior tactile surfaces and refined luster effects. Consequently, these coatings create residential spaces with true artistic mastery.
Complementing these are iLuvVivid’s additional signature collections:
• “Natural Geography Series”
• “Haute Couture Textures”
Each showcases the brand’s signature dynamic visual effects and three-dimensional qualities, infusing interiors with vibrant vitality and organic elegance.
iLuvVivid “Animalier Collection”
iLuvVivid: Blending Business Success with Social Responsibility in China
Notably, iLuvVivid has gone beyond commercial success in China to actively fulfill its corporate social responsibilities. In recent years, the brand has participated in numerous philanthropic initiatives, including:
- Rural color culture revitalization programs
- Healthcare philanthropy projects
- Charitable donations
These efforts demonstrate iLuvVivid’s commitment to giving back to the Chinese market. They showcase the compassion of an international brand. In May 2025, the brand’s collaboration with Fudan University’s Children’s Hospital created the “Zhu Fu Shi Yi Space”. This initiative is a heartwarming public welfare area incorporating artisan coatings and color therapy concepts. It has received widespread social recognition.
Leadership Perspective
Melvin, Chairman of iLuvVivid, stated:
“The 850 million square meter milestone signifies both iLuvVivid’s achievements in China and the market’s endorsement of our persistent quality innovation and localization strategy. Moving forward, we will:
- Deepen our roots in China
- Continue product innovation
- Enhance service systems
- Maintain social responsibility commitments
- Collaborate with partners to advance the artisan coatings industry
- Create living spaces rich in texture and cultural value for Chinese consumers.”
Future Expansion Plans
iLuvVivid will:
- Establish new showrooms in Putian (Fujian) and other key cities
- Expand offline presence through diversified partnership models
- Broaden brand influence and market coverage
- Deliver personalized, professional, and artistic service experiences
- Promote sustainable development in the artisan coatings industry
About iLuvVivid
As DOVE Group’s premium wall coating brand created for Eastern women, iLuvVivid is the trusted color specialist for personalized home color solutions. The brand:
- Combines Chinese heritage with European craftsmanship
- Creates comfortable, beautiful living spaces
- Transcends visual color experiences to express unique Sino-European textural aesthetics
- Transforms walls into extensions of lifestyle artistry
- Revitalizes home spaces with distinctive charm
- Harmonizes Chinese and European design philosophies
Why Choose iLuvVivid Artisan Paint?
We know you’re not just looking for paint—you want a partner to help elevate your space. iLuvVivid’s artistic coatings deliver stunning color with premium performance. This makes it easy to achieve your vision in one step.
Website: www.iLuvVivid.com
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