NEWS HUB｜iLuvVivid focuses on creating unique design ecosystems
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What events has iLuvVivid attended?
Recently, the Launch Press Conference and Strategic Partnership Signing Ceremony for the 2025 Hurun Guanggu China Design Rankings were held in Shanghai.
Ms. Wu Chen, CEO of iLuvVivid—the premium art coatings brand under Singapore’s DOVECHEM Group—was invited to attend the event as a judge for the rankings.
During her speech at the roundtable forum, Ms. Wu Chen emphasized:
“We are at a pivotal moment where traditional design and intelligent technology are deeply converging. Designers are no longer merely interpreters of aesthetics; they must evolve into multidimensional talents—combining profound insight into original aesthetics, mastery of AI-driven design capabilities, and cross-disciplinary collaboration skills. This will determine whether designers can stand out in this rapidly evolving era and become core drivers of industry transformation.”
From left to right:
Mr. Nengxing Lyu, Chairman of Hurun Guanggu & CEO/Co-Founder of Hurun Group
Image Credit: Hurun Report
Mr. Wei Mingzhou, Executive President & CEO of XYM Group
Mr. Budiman, Founder of CYNOSURE Design & Chief Design Officer of Hanzhu Enterprise
Ms. Wu Chen, CEO of iLuvVivid (Premium Art Coatings Brand)
Since DOVECHEM Group entered the Chinese market in 1992, it has consistently observed the evolving trends in China’s consumer landscape. Over the past five years, urban consumers have increasingly prioritized quality of life, valuing not only functionality and craftsmanship but also emotional resonance through storytelling. With the advent of the AI era, AI-powered home design solutions have become ubiquitous. As a pioneer in the art coatings industry, iLuvVivid is transitioning from a product manufacturer to a storyteller, using the language of color to enrich every Chinese household with unique, vibrant narratives.
AI Innovation: Smart-Driven Design Revolution
To better cater to the personalized aspirations of Chinese families, iLuvVivid has invested deeply in AI R&D, launching a proprietary app that integrates big data, image recognition, and color psychology algorithms. Users simply scan their space with a smartphone and answer a few questions; the AI then leverages intelligent matching and color analytics to deliver tailored design schemes—curating from tens of thousands of hues and textures. This breakthrough not only elevates user experience but also sets a new industry benchmark for efficiency and precision in art coatings.
Chinese Hues, Chinese Homes: Where Heritage Meets European Craftsmanship
iLuvVivid recognizes the cultural significance Chinese families attach to their living spaces. By fusing the timeless beauty of traditional Chinese palettes (drawing from mythology, dynastic art, and ethnic motifs) with Europe’s finest coating techniques, the brand offers rich, nuanced colors imbued with cultural depth—transforming homes into spaces of warmth and narrative.
Following the acclaimed Decoding Oriental Colors series—which explored hues from Shan Hai Jingmyths, Song Dynasty paintings, imperial elegance, and China’s 56 ethnic groups—iLuvVivid will unveil Decoding Chinese Colors this year. This upcoming volume synthesizes the brand’s research on Dunhuang’s chromatic legacy, systematically cataloging over a thousand heritage shades alongside their craftsmanship origins and philosophical meanings.
iLuvVivid’s “Decoding Oriental Colors: Volume II – Ethnic Chapters”
Deep Collaboration with Designers, Leading Design Trends
iLuvVivid has always regarded deep collaboration with designers as a cornerstone of its development. The brand has not only established a nationwide designer network but also regularly organizes training sessions and exchange programs, partnering with renowned designers to explore new frontiers in home aesthetics and innovative solutions. Through long-term, close interaction with the design community, iLuvVivid has successfully delivered numerous residential projects that blend artistic beauty with practical functionality, driving progress across the design industry.
Tangible Innovations: Where Art Meets Technology
iLuvVivid’s practical achievements speak volumes. For the Guangzhou Indigo Hotel at Haixinshaproject, the brand developed a custom embossed coating technique to help celebrated designer Godfrey Lam achieve a harmonious balance between Lingnan cultural elements and modern business aesthetics. The result? Walls that shimmer with silk-like luminosity. Beyond this, iLuvVivid has established co-creation partnerships with designers to develop tailored technical solutions, fueling innovation in the art coatings sector.
As Ms. Wu Chen, CEO of iLuvVivid, observes:
“Future design will transcend mere aesthetics and functionality—it must root itself in cultural legacy and technological empowerment. By fusing intelligent tools with original artistry, we can truly meet consumers’ demands for personalized, high-quality living spaces.”
True to this vision, iLuvVivid stays ahead of industry trends by:
- Leveraging AI to enhance design efficiency and service precision;
- Bridging heritage and modernity, blending traditional Chinese motifs with contemporary art;
- Delivering end-to-end solutions for refined lifestyles.
The Road Ahead
As competition intensifies and opportunities expand in the home design market, iLuvVivid remains committed to innovation without compromise. The brand will continue pioneering ideal living spaces for consumers while solidifying its role as a catalyst for industry advancement.
About iLuvVivid
iLuvVivid, a premium wall art coating brand under DOVE Group, is exclusively created for Eastern women. As a trusted color expert among international brands, it is committed to providing personalized home color matching services for users. With a passion for Chinese heritage and the essence of European craftsmanship, the brand creates comfortable and harmonious living spaces. iLuvVivid not only focuses on the visual experience of colors but also emphasizes expressing the unique textures of Chinese and European aesthetics through colors, making every wall an extension of life’s beauty and bringing unique charm to home spaces, where Chinese and European aesthetics harmoniously blend.
Follow the WeChat account “爱涂妆 iLuvVivid” for more corporate information.
Official website: www.iLuvVivid.com
About Ms. Wu Chen
Ms. Wu Chen currently serves as the CEO of iLuvVivid, leading the brand’s business team to fully realize its market potential. Through precise consumer insights and innovative marketing strategies, she continues to expand the brand’s global market share and influence. Previously, she served as CEO of SHANG XIA, and held positions as Finance Manager at Procter & Gamble, followed by senior management roles at luxury brands including Dior, Chloe, Dolce&Gabbana, and Qeelin.
For more details, please contact:
iLuvVivid
Andrea GU
Email: andrea@dovepaint.com.cn
Oplus PR
Rachel ZHANG
Email: rachel.zhang@opluspr.com
Why Choose iLuvVivid Artisan Paint?
We know you’re not just looking for paint—you want a partner to help elevate your space. iLuvVivid’s artistic coatings deliver stunning color with premium performance, making it easy to achieve your vision in one step.
Website: www.iLuvVivid.com
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