65 years, all to bring more warmth to “home”
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What is the development history of iLuvVivid?What is the brand story of iLuvVivid?
“65 Years, Just to Make ‘Home’ Warmer – From One Pigeon to Millions of Homes”
When you choose a hue from iLuvVivid or pick a comfortable art-coated wall for your family, you’re quietly passing on a 65-year legacy of the “Warmth Promise.”
1950s
“All This Began with a Postwar Boy’s Promise”
Amid the lingering smoke of World War II in Singapore, Mr. Ng Yue Soon faced hardship—yet chose not resentment, but a quiet vow in his heart: “Wherever life takes me, I will bring back beauty and warmth.”
And at last, peace returned.
Singapore, still shrouded in postwar haze,
began delivering goods by bicycle
door to door.
1960
In 1960, Mr. Ng founded Tianyu Paint Trading.A dove carrying an olive branch became not just the brand’s symbol, but his life’s mission.
From its humble beginnings as a small workshop with a few local craftsmen, Mr. Ng maintained an almost obsessive pursuit of quality – in his eyes, every can of paint was a “vessel of hope.”
He firmly believed that happy families build a strong nation, for without a country there can be no home, and without homes there can be no country.
1970-1980s
Word of mouth spread, and Tianyu Paint Trading—later rebranded as DOVE Chemical—soon became the guardian of walls in thousands of homes across Southeast Asia and even China.
Mr. Ng established factories and ports across Indonesia, Malaysia, and Thailand, fueling regional construction growth. During that architectural boom, the brand evolved into a trusted guardian of household walls throughout Southeast Asia.
1990
Inauguration of First Chinese Chemical Terminal
DOVEpaint Shanghai Serves China’s Landmark Projects
2010
DOVEPaint’s Dual Powerhouses: Changzhou (China) & Indonesia Plants Launch Simultaneously
Full-capacity production begins, elevating supply chains and hyper-local service efficiency across Asia.
2015
2015 marked the birth of iLuvVivid.
Mr. Ng recognized the true heartbeat of every home – the women who transform four walls into a warm sanctuary. They sought not just colors, but textures, stories, and emotional connections. Thus, he created this premium wall décor brand: iLuvVivid.
Blending the warmth of “Love” with the vibrancy of “Vivid,” iLuvVivid empowers women to design protective family spaces through richly textured, narrative-driven colors. The brand pioneered the unique 10-digit “Color Emotion Code” system, granting designers precise control over ambiance and emotional resonance.
Recognized as a Color Authority
Today, iLuvVivid serves global partners including Disney, Universal Studios, and luxury hotel groups. Its innovations—like the Color Emotion Code system and thousands of handcrafted textured finishes—have reshaped industry standards. Beyond business, the brand actively drives social impact: advancing rural education, empowering people with disabilities, and transforming public spaces through artistic installations that spread hope and unity.
iLuvVivid Color Capture™ (墙面取色仪)
iLuvVivid App
Where Heritage Meets Mastery
The fusion of Chinese soul and European craftsmanship
Bridging Chinese Heritage with European Craftsmanship, the brand redefines home aesthetics: where children’s laughter echoes through hallways, dinner stories linger around tables, and parents caress walls of exquisite smoothness. Our mission is to make love tangible in every space, peace and warmth within reach, and women’s grace and strength blossom in every corner.
Chinese Hues, Chinese Home — Pioneering Design Trends
Ms. Wu Chen, CEO of iLuvVivid, states:
“Future design will transcend mere aesthetics and functionality—it must root itself in cultural legacy and technological empowerment. By fusing intelligent tech with original aesthetics, we fulfill consumers’ pursuit of truly personalized, high-quality living spaces.”
Ms. Wu Chen, CEO of iLuvVivid, a high-end art paint brand under the DOVECHEM Group in Singapore, was invited to attend the launch event of the “2025 Hurun Guanggu China Design List” and served as a judge for the list.
iLuvVivid always keeps up with industry trends, actively practices innovative concepts, utilizes intelligent means to enhance design and service efficiency amidst the wave of AI technology, skillfully combines Chinese traditional culture with modern art in terms of cultural integration to create uniquely distinctive home furnishing products, and provides one-stop professional solutions to meet the needs of a high-quality lifestyle.
The creed of Healing, Empowering, and Uniting
iLuvVivid is more than a brand—it’s a movement empowering women and enriching lives through aesthetics.
We honor the past while embracing the future, steadfast in our mission to illuminate every home with peace, love, and warmth.
From a single dove rising from postwar ashes to today’s global art coatings brand, for 65 years we’ve pursued one purpose: infusing homes with warmth through color, texture, and storytelling.
To all the “Home Makers”:
Thank you—every one of you who chose iLuvVivid. We pledge to keep guarding every home, letting peace, love, and belonging flow through every hue. May your home forever stay warm as dawn, ever filled with wonder.
From a postwar promise to today’s tender guardianship—this is our legacy story.
Why Choose iLuvVivid Artisan Paint?
We know you’re not just looking for paint—you want a partner to help elevate your space. iLuvVivid’s artistic coatings deliver stunning color with premium performance, making it easy to achieve your vision in one step.
Website: www.iLuvVivid.com
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