ABOUT ILUVVIVID｜iLuvVivid Ushers in New CEO Sophia Wu: Driving a New Chapter with AI and Oriental Aesthetics
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When Oriental Colors Meet AI: What Happens to Aesthetics?
When Oriental Colors Meet AI: What Happens to Aesthetics?
iLuvVivid, the premium art paint brand under Singapore’s DoveChem Group, has officially announced the appointment of Ms. Sophia Wu as its new Chief Executive Officer. She will assume overall responsibility for the company’s strategy and operations.
This leadership transition signifies more than just a change in title; it marks a clear strategic direction. iLuvVivid is poised to accelerate into a broader future, powered by the dual engines of technology and aesthetics.
A Fresh Perspective on Female Leadership: Turning Luxury into Daily Choices
Sophia Wu, who previously held positions at international luxury houses such as Dior, Chloé, and Dolce&Gabbana, and served as the CEO of SHANGXIA, excels at building enduring brand styles rooted in user needs. Now, she will bring this luxury methodology to iLuvVivid. She will merge it with its inherent Oriental aesthetics to drive continuous breakthroughs in product development, design, and ecosystem building.
In her view, a vibrant brand is not about one-way communication but about constant insight and response. Since its inception, iLuvVivid has leveraged the perspective of Eastern women to transform technical prowess into creativity, endowing spaces with deeper aesthetic value. Sophia Wu’s arrival will infuse this vision with a more international outlook.
Four Keywords Outline the New Aesthetic Future of Home
When discussing industry trends, Sophia Wu highlighted three key forces: the rise of Eastern culture, the central role of style as a competitive edge, and the deep integration of AI in design. Building on this, iLuvVivid will chart its future course along four main lines:
1. Technology Empowerment
Leveraging a 3.6 million-strong color database and AI color tools, designers can quickly simulate overall styles and generate matching schemes. Whether it’s the warmth of a living room, the tranquility of a bedroom, or the playfulness of a child’s room, all can be easily previewed. It’s like opening a “Book of Color Magic.”
2. Intelligent Drive
AI has evolved from an auxiliary tool into a core engine for creativity and design. It reduces labor-intensive processes and amplifies human insight. Additionally, it enables the swift and stable realization of inspiration, helping turn dream spaces into reality, step by step.
3. Co-Creating an Ecosystem
iLuvVivid always puts people first. We aim to explore new inspirations with designers, support female entrepreneurs as they open their first stores, and partner with community organizations to integrate aesthetics into more aspects of daily life.
4. Cultural Style
iLuvVivid will continue to blend the language of Oriental colors with modern craftsmanship, building a distinctive portfolio of stylistic assets. Oriental aesthetics will transcend fashion runways and showrooms, becoming a tangible atmosphere and sense of ritual in everyday home life.
Chairman’s Statement: Why She Was Chosen to Lead the New Phase
Melvin Ng, Chairman of iLuvVivid, stated:
“Sophia Wu’s acute insight into trends, forward-looking approach to technology, and user-centric perspective align perfectly with the brand’s needs for its new phase of development. Advancing both technology and style, she will bring long-term value and a strengthened sense of social responsibility to iLuvVivid.”
How, in your view, can aesthetics truly enter every home?
Sophia Wu expressed:
“It is a great honor to join iLuvVivid. We aim to integrate love and technology into tangible, everyday experiences. By collaborating with our designer ecosystem and leveraging high-quality products and intelligent technology, we will help realize the aesthetic dreams of Chinese families. Together, we will jointly fulfill the mission of ‘Enabling a Better Life.'”
The Value of Aesthetics: Beyond Style, It’s Social Responsibility
For us, aesthetics has never been just about appearance; it is fundamentally about responsibility. We ensure the safety of a child’s room and provide a platform for entrepreneurs’ dreams.
Moving forward, we will continue to focus on issues such as medical aid for children and the growth of female entrepreneurs. We ensure that “aesthetic advancement” walks hand in hand with “social goodwill.”
When the language of Eastern color meets the power of AI tools, the home in your mind can gradually take shape before your eyes.
Why Choose iLuvVivid Artisan Paint?
We know you’re not just looking for paint—you want a partner to help elevate your space. iLuvVivid’s artistic coatings deliver stunning color with premium performance. It makes it easy to achieve your vision in one step.
Website: www.iLuvVivid.com
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